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Friday, November 3 • 2:30pm - 3:15pm
Building a Killer Go to Market Strategy for Scaling your Product: GTM Summit

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Product marketing is incredibly challenging. Finding right marketing mix, building a brand from scratch, and ramping, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling-up is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business.
In this session, we will look at building GTM strategies that work for businesses in today’s scenario . 

avatar for Anuradha Acharya

Anuradha Acharya

CEO, Mapmygenome
Anu is the CEO of Mapmygenome. Mapmygenome.in is a leading Indian molecular diagnostics company that leverages state-of-the-art DNA sequencing and SNP Genotyping technologies coupled with latest research to screen for genetic predisposition and diagnose complex genetic disorders. The prognostics range of products includes Genomepatri, Slimgene, Sugargene , Genomepatri Lite etc. The diagnostics products include BabyMap- carrier screening and Newborn Screening, Sma-RT kit series, SpoligoTB, single gene conditions, Whole Exome Sequencing ( WES), Whole Genome Sequencing ( WGS), Cardiac and Oncology panels including BRCA tests. All tests include Genetic Counseling. | | Anu is the Founder and was the CEO of Ocimum Biosolutions from 2000 to 2013. Ocimum combines its Bioinformatics products, reference databases, data generation and data analytics on "big data" using LIMS backbone through its proprietary platform called... Read More →
avatar for Bernard Harguindeguy

Bernard Harguindeguy

CEO, Elastic Beam
Bernard is the founder and CEO of Elastic Beam. He is a serial entrepreneur with a proven record of building high growth organizations and award-winning products. He brings strong expertise delivering security and data center software to large enterprises, government agencies, Telcos, and consumers. Most recently he was Chairman, President and CEO at Atlantis Computing (award-winning storage optimization software). Previously, he was the CEO of Green Border (first security company acquired by Google... Read More →
avatar for Dr. Somdutta Singh

Dr. Somdutta Singh

Co-chair, NASSCOM Product Council, Founder, Unspun Group
Dr. Singh has relentlessly pursued her dream of simplifying management and marketing. She spent a decade in the corporate world, working as a marketing head with various multinational companies like; Akamai, Verizon and Red Hat. She is now a start-up advisor, angel investor, Nass... Read More →

Friday November 3, 2017 2:30pm - 3:15pm
Aura 3 Vivanta by Taj, Yeshwantpur, Bengaluru, India

Attendees (48)