NPC 2017

Product marketing is incredibly challenging. Finding right marketing mix, building a brand from scratch, and ramping, these fundamental startup marketing problems are absolutely daunting. As if they weren’t enough though, the difficulty of scaling-up is compounded by incredibly tight marketing budgets, changing market conditions, rapid organization growth, high expectations and an uneven understanding of marketing’s role in the business.
In this session, we will look at building GTM strategies that work for businesses in today’s scenario .