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Friday, November 3 • 3:15pm - 3:45pm
Keeping CMOs Relevant in a Digitised World?: GTM Summit

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We all remember that successful ad we saw on tv, the creative heads and the CMO’s behind it. Creativity back then was much simpler. But In today’s era where creativity is unleashed on mobile 1st,  it is time to redefine the role of the CMO, what are the kind of pressures they constantly face. 


Speakers
avatar for Vikas Mehta

Vikas Mehta

CEO, PointNine Lintas
Vikas Mehta is the Chief Executive Officer at PointNine Lintas. Vikas has worked with the global MullenLowe Group since 2006 in various leadership roles. At the age of 31, he was named Managing Director – Lowe Viet Nam, making him the youngest country head in the global network. In 2011, he was named Regional Growth Officer for Lowe Asia-Pacific, where he managed businesses | agencies working across 15 countries. He moved to India in 2013 to head marketing for MullenLowe Lintas Group as the first CMO in Indian advertising. In 2017, he was named CEO, PointNine Lintas... Read More →


Friday November 3, 2017 3:15pm - 3:45pm
Aura 3 Vivanta by Taj, Yeshwantpur, Bengaluru, India

Attendees (26)