Sridhar is popularly known as Pops in the advertising world. From humble beginnings as a bollywood film billboard painter to the Chief Creative Officer India Sub Continent of Leo Burnett , Pops has seen it all and today is widely respected as a creative leader in Indian Advertising Pops has not just won more than a bounty of International metals including 22 Cannes lions and a Grand Global at NYF, over 230 international recognitions and over 500 Indian awards. He is known for his vision and understanding of where brands and brand communications are going. Pops has been on many Indian & International award juries. In 2008, he was recognized by the United Nations for his contributions made against Gender bias in Media & Advertising. In July 2009, Pops was honoured with the New York Festivals Creative Achievement Award and in November of 2010 he was cited with the 2010 creative of the year (Indian Subcontinent) award by Campaign Asia-Pacific’s Agency of the Year awards.